The Rise in Self-Help Content

There is no denying the rise in the self-help culture. The rise in the number of people becoming lifestyle and “best life” influencers and self-help gurus. There’s a MASSIVE online presence in this community (myself included), alongside books being published, talks being given, and general information overload.

But why?

Firstly, when I say “Self-Help” I mean all the Self Content out there these days:

  • Self-help
  • Self-improvement
  • Self-care
  • Self-love
  • Self-growth
  • Self-development
  • Self-exploration
  • Self-image
  • Self-beliefs
  • Self-employment
  • Self-power
  • Self-actualisation
  • Self-awareness

You get the idea…

We can think it’s a trend or it’s stupid, and yes some of it is a pointless money-grab, but not all of it.

The reason that I think this is happening is because people are finally realising that all of life’s meaning, happiness and success comes from within, and so we must do the Self-work to gain lasting effects. We can’t allow others or material things to fix us or make us happy; only we can do it.


Life is a personal venture…



Your life is up to you. Fact. Only you know what you want, what feels good, what you’re good at, what your purpose is, what needs work, what needs healing, and everything else. Only you can do the work, make the life and feel the things. And so, isn’t it obvious that we all need to do the Self-work?

And I say Self with a capital S because there is a Self. There is a You. And that Self is constantly growing, learning, shifting, and changing, whether you realise it or not. The Self can be negative, broken, or decaying, or it can be always thriving, adapting, and positive; the choice is yours.

Being unaware of change can be damaging; being against change is definitely damaging.


A Message to the Naysayers…

Why are you resisting this? Why really? Because you don’t believe in it? Because you think it’s all utter rubbish? Well, why?

Maybe you haven’t found the right people or content that resonates with you personally (I don’t know why you’re on my site if you’re against this stuff but still!). Or is it because you don’t understand how to start? Is it because you’re not self-aware enough to realise there’s a need for self-growth? Or are you just not willing to put in the time and energy to do it?

Oprah says the best thing at the start of every Super Soul Conversations podcast episode, “One of the most valuable gifts that you can give yourself is time; taking time to be more fully present. Your journey to become more inspired and connected to the deeper world around us starts right now…

Each of the Super Soul Conversations episodes has a piece of truth about life in them. Every one of the speakers on the podcast has a different perspective, experience or nugget of advice to share. That doesn’t mean one is right or the other; it just means that we all experience life differently. Each story is valuable and worthy of being shared. I believe that what is obvious or pointless to one person, can be very enlightening and beautiful to someone else.

So, does this highly saturated community of Self-work influencers mean the work, advice, or stories are invalid? Hell no! It just means we all have a different story to tell, a different audience to hear it, and that we find comfort in speaking up and joining the conversation.


A Message to the Rest…

Be careful with the information you take on board. Firstly, not everyone has something of value to offer you. Secondly, what works for one may not be for you (that’s for you to determine).

And lastly, you need to ensure that you find the influencers and authors and speakers who speak to your truth, your needs, and offer value to you. It’s very personal. Don’t go with what’s popular just because. What rings true for you? What do you need and who delivers that message in the best way for you?

The people to avoid are the people who have very limited advice to give. People who are charging extortionate amounts of money for their content or resources. People who have copy-paste titles and content that is just on trend but offers nothing of real value.


Some great self-work influencers (for me) are as follows:


Also, when doing the Self-work, as I’m calling it, you must be careful. I think it’s important to find a balance in it all. Be self-aware but not to the point of anxiety and obsession. Be in a place of growth and intentional living, but don’t forget to let go every now and then and be less controlling or rigid with your time.

And please remember that it is OK – in fact, it is encouraged – to change your mind! You can feel like you don’t like self-help books one day, and then absolutely love them the next. You can hate yoga or sports, but then be a rugby or yogi master in a few years! Changing your mind is a good thing! It means you’re allowing yourself to learn and grow – which is ultimately the whole point.


Self-Work is important. The market/community may be overpopulated, but that’s mostly because we all have something to share and contribute due to our own journeys of self-actualisation.

Ignore the people who have nothing of value to say, but don’t ignore everyone who’s speaking about this stuff. There is value even in the places we don’t expect it.

Find the voices that mean something to you and your life. Take the time to explore the Self, nurture the Self, and grow the Self. That is, if you want true health, happiness, success, and freedom…

And of course, stick with me if you want to learn and grow with me, too!


If you need any help in bettering your mental health, or better coping with anxiety, depression, and stress, then my book “You’re As Mad As I Am” may be for you. Check it out here, and download a free sample to see what it’s all about.

If you want to hire me to write about mental health (or other), then don’t hesitate to get in touch!


Check out my other blog posts for more. And don’t forget to like, comment, share, and follow my site if you enjoy my content! Thanks 🙂


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